Not Listening

When someone is talking to you are you really listening or are you thinking of what it is you are going to say next?

If you are like most, you will probably have to confess that your mind is working on your next sentence, not the words being spoken by the person addressing you.

In the network marketing industry, that’s a big problem. (It has also been known to cause damage to many unions of significant others as well)

Let me explain why it’s a problem and then I will explain some methods to overcome it.

Listening is truly one of the great skills that will benefit you in countless ways. When people know that you are really listening to them it makes them feel important and it makes them feel comfortable. It creates a sense of trust and concern that allows people to be open and honest with you and not feel as though they will be judged on their responses.

This is so critical in our industry because when you introduce what you do you are offering it as a solution versus trying to sell them on it. It creates an angle that does not threaten or cause someone to back up a step.

This isn’t something that you can fake either.

When you become genuinely concerned with what the person you are with is talking about then you are simply being a good listener. You are not thinking about what to say next and you are letting the flow of the conversation come to you.

This doesn’t mean that as soon as the person stops talking that you switch gears and say, “That’s real nice Jim….how would you like to lose a few pounds? I have a great weight loss product that works wonders!”

No, no , no…patients is indeed a virtue.

Dig a little deeper about what the person is talking about. Ask them questions so they can further explain and you can learn more. Don’t ask simply to ask…ask with a mission. The more knowledge you have about this person, the more you know their name and use it in your responses, the more this person will come to trust and respect you.

Through this process comes what I refer to as the “open window.” In most cases the person you will be talking too will make mention of a financial or time need. Sometimes if the moment is right you can start a new conversation about how you can help that need.

In other situations you may simply get their card, e-mail address or their name and save it for a secondary exposure. Let them know you may e-mail them some information that could assist them with that need and then carry on with normal conversation.

Now, here are some tips on how to become a better listener.

1. Look in to their eyes when you are listening. The bridge of the nose is good place to focus as it appears you are looking directly in to both eyes.
2. Don’t let your eyes wander…even if there is something interesting going on elsewhere. Your undivided attention scores major points.
3. Acknowledge a point with a head bob or “sure.”
4. Listen all the way through and do not offer advice or solutions
5. Say “I understand” if you do and “I’m not sure I understand” if you don’t
6. Make mental notes of what this person said so you can reference them in your next conversation
7. Be genuinely interested
8. Smile


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